Press and Media Coverage

Stephanie Lum of Hawaii News Now took an Interest In our Tattoo Contest Winner's piece and Invited Shad Bolosan to the studio to talk about It. See the story here.

Juss Press In Maui News

Kepa In BigIslandNow.com

Branding a Radio Station through local and trade media outlets

Expansive Tattoo depicting Hawaiian History named "Best in Hawaii"

When KQMQ, 93.1 Da Pa'ina rebranded its local music radio station to HI93 Oahu, as Marketing Director, I wanted to differentiate ourselves from legacy competitors by developing seasonal user-generated contests that spoke to local culture and highlighted its listeners. There are now 3 original, annual contests including

Karaoke
Hi Finest's Talent (battle of the bands)
Hi Finest Tattoo

The first was the tattoo contest where this original press release piqued the interest of Hawaii News Now. See the coverage here (and to the left).

Pacific Media Group hosts a statewide search for the next big act

The recent Hi's Finest Talent Contest paid homage to the Brown Bag high school talent contest series from the 90's and 2000's. In 2024, we expanded the competition to include sister stations on Maui with Hi92, Kauai with Hi95, and the Big Island with KAPA Radio. It was important to sponsors Hawaii's Finest and Southwest Airlines to highlight their commitment to local talent. Two press releases were issued - one that announced the semi-finalists, and another to highlight our sister island contestants who flew into Oahu courtesy of sponsors Southwest, Roberts Hawaii and the Surfjack hotel and Swim Club. Outreach to specific media resulted in online coverage on MauiNews.com and BigIslandNow.com.

Southern Colorado NBC affiliate KOAA Channel 5 sent a crew that highlighted a family that shared how rebuilding a lowrider strengthened their relationship.

KOAA Channel 5, the NBC affiliate for Southern Colorado, dispatched a crew to feature a family who shared how the experience of rebuilding a lowrider deepened their bond and strengthened their relationship. See the coverage here.

The Denver Gazette also encouraged attendance by Interviewing our local promoter. See the full article here.

Art on Wheels, the Lowrider Unity Tour Celebrates Culture and Cars...

Lowrider Magazine evolved their print magazine into touring events across the world. The day festivals provided an opportunity to

engage enthusiasts that preserve the culture
inspire young people to pursue careers in auto mechanics, and
deliver audiences to their client/partners

In an effort to grow their audiences, I wrote press releases, sought and initiated media contacts to secure local mass outlets for additional exposure.

The original press release utilized in outreach efforts can be viewed here. Links to coverage are to the left.