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CASE STUDY
OBJECTIVE
OBJECTIVE
To reintroduce Rio Las Vegas, a Destination by Hyatt, to key event and meeting planners in major metropolitan markets outside of Las Vegas. The goal was to showcase the hotel’s recent renovations, its integration into the World of Hyatt program, and its upgraded conference and event capabilities. These activations aimed to rebuild awareness, foster relationships, and position Rio as a desirable, flexible option for future corporate meetings, conferences, and incentive events.
STRATEGY
STRATEGY
We developed a series of curated, high-value out-of-market networking events in target cities, designed to engage existing Hyatt clients and new prospects through unique and memorable experiences. Each event was tailored to the market and examples include:
In San Francisco, we hosted an intimate meet-up at an upscale restaurant, followed by a private sound bath experience at the iconic Grace Cathedral—offering both hospitality and wellness in a premium setting.
In San Jose, we organized a forward-thinking Lunch & Learn focused on the timely topic of artificial intelligence, combining professional development with relationship-building.
In Chicago, we hosted a Lunch & Learn focused on storytelling and how you can actively listen to produce impactful events.
These gatherings created a relaxed yet strategic space to highlight Rio’s assets, flexible contracting terms, and its elevated positioning within the Hyatt portfolio.
RESULTS
RESULTS
The events succeeded in creating meaningful, face-to-face engagement with key decision-makers in the meetings and events industry. Attendees expressed renewed interest in the Rio as a viable host property, and several follow-up conversations were initiated as a direct result of these activations. The creative event formats distinguished us from traditional sales calls or email marketing efforts and helped reframe perceptions of the property post-renovation. They also reinforced our affiliation with the trusted World of Hyatt brand.
ROLE
ROLE
As Producer, I managed every facet of these activations from concept through execution. My responsibilities included:
Sourcing venues and experiential activities that aligned with our brand message
Negotiating and processing contracts
Developing branded marketing collateral and pre/post-event communications
Coordinating logistics and itineraries for participating Rio and Hyatt staff
Executing the event on-site to ensure a seamless guest experience
These events blended thoughtful production with strategic messaging to strengthen our presence in key feeder markets and drive future business to Rio Las Vegas.
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