CASE STUDY
DA BOMB LAB is a mix party filmed for YouTube at exclusive venues throughout Hawaii featuring 102.7 Da Bomb All Star DJ, DJ Technique who can be heard on on-air and performing at the island’s hottest clubs. Join us for your pre-game, your backyard bbq or to entertain your guests. Check out the latest episodes below.
DJ / Mixer / Selectah: Deejay Technique
Production Team: Lena Barber, Nathan-Jay Collantes, Austin Correia, Theo Gonzales, Aniki Ignacio, Jolyn Jimenez, Justine Mar, Asianna Saragosa-Torres, Krish Shimamoto
Editors: Amerie and Lazaro Ignacio
Producer/Director: Johanna Legarda
To expand the brand presence of radio station 102.7 Da Bomb beyond traditional airwaves by leveraging digital platforms. With radio ratings based on recall rather than tracked listening, it was essential to create visibility in spaces where potential listeners were already active—particularly online. Additionally, we needed to develop a compelling product our sales team could offer potential advertisers that demonstrated reach and engagement beyond radio.
Recognizing the limitations of promoting the station solely through its own broadcasts, we created Da Bomb Lab—a visually engaging, digital-first video series. The concept featured our top DJs spinning music live, joined by our promotional street team in dynamic, real-world settings. Episodes were filmed at culturally relevant or visually interesting locations to further captivate viewers and add shareability. These sessions were posted to YouTube and strategically promoted across social media channels and on-air segments to drive traffic and engagement. The multi-platform push was designed to meet potential audiences where they were—online and mobile.
Da Bomb Lab videos attracted strong viewership on YouTube and generated buzz across our social platforms. Episodes that featured unique locations became mini-events, drawing both in-person participation and digital attention. The visibility of these episodes helped increase brand recognition, boosted recall-based ratings, and gave our sales team a tangible, promotable asset to pitch to prospective clients. The series not only expanded our digital footprint but also reinforced our on-air credibility and connected the station with a younger, social-savvy audience.