OBJECTIVE

To enhance the on-property experience for attendees of a large Star Trek-themed conference while simultaneously increasing foot traffic and revenue across Rio Las Vegas’s food & beverage outlets and particularly the Masquerade Village where attendees tend to gather. The goal was to create complementary programming that aligned with the client’s event without competing with their official schedule, offering added value to attendees and showcasing Rio’s ability to deliver immersive, themed experiences.

RESULTS

The activation received positive feedback from both the client and attendees. Conference-goers engaged with the themed offerings and organically flowed into Rio’s outlets, boosting food and beverage sales during the run of the conference. The marathon screenings created a sense of atmosphere and community within shared public spaces, and the immersive theming helped solidify Rio’s reputation as a creative partner capable of aligning with high-profile event themes. Importantly, the events respected the client’s programming schedule, avoiding conflicts and reinforcing collaboration.