STRATEGY 

We developed a contemporary creative concept, consistent with Aqua-Aston Hospitality’s portfolio of properties and emphasized a sense of urgency throughout several phases of the sale.  I consulted the client through a strategy that expanded the campaign beyond a one-day sale by including an exclusive loyalty member pre-sale offer, an all masses offer on Cyber Monday, and then, an “extended” and “last chance” message.  The creative assets were rolled out on Aqua-Aston’s owned assets including their website through pop-ups and a landing page; their database of previous guests and loyalty members; and organic social posts on their profile. We developed a strategic integrated paid media plan to reach target audiences through PPC display ads, social media and retargeting.  The sale was also successfully marketed via a series of drip emails to loyalty members and 3rd party media partners.