OBJECTIVE

Redesign website pages for Business products to improve user experience, exude leadership in technology with local appeal  

STRATEGY

Analyze website performance data while balancing client initiatives to architect a business-to-business user-friendly sitemap and to design an intuitive user experience. Apply a future forward look and feel with an emphasis in superior technology and local customer service. Layout designs were developed to accommodate feature offers and future updates. 

RESULTS 

A mobile-friendly, content rich, easy to navigate, WCAG compliant site that promotes e-commerce, pre-qualifies callers and serves as a resource center to existing customers.

ROLE / TEAM

Senior Digital Account and Project Manager / Anthology Marketing Group (advertising agency)