OBJECTIVE

Redesign website pages for Business products to improve user experience, exude leadership in technology with local appeal  

STRATEGY

Analyze website performance data while balancing client initiatives to architect a business-to-business user-friendly sitemap and to design an intuitive user experience. Apply a future forward look and feel with an emphasis in superior technology and local customer service. Layout designs were developed to accommodate feature offers and future updates. All copy, code tags, wireframes and navigation were reviewed and revised to optimize and enhance search engine results. 

RESULTS 

A mobile-friendly, content rich, easy to navigate, WCAG compliant site that promotes e-commerce, pre-qualifies callers and serves as a resource center to existing customers.

ROLE / TEAM

Senior Digital Account and Project Manager / Anthology Marketing Group (advertising agency)