STRATEGY

To maximize production value while working within budget and time constraints, I leveraged an existing event hosted by our partners at Hyatt. By capturing authentic footage during a live event environment, we were able to showcase the conference experience in action—highlighting the scale of the venue, the quality of food and beverage service, and the dynamic atmosphere of Rio’s meeting spaces.

I developed the creative concept and storyboard to guide the narrative flow of the video, focusing on key themes that resonate with meeting planners: versatility, guest experience, hospitality, and the energy of a successful event.

Working closely with a video production team, I directed the shoot and oversaw the editing process to ensure the final product aligned with Rio’s brand identity and sales messaging. The copy and visual pacing were crafted to communicate both the property’s physical capabilities and the experience clients can expect when hosting events at Rio.

Once the video was completed, I developed a distribution strategy designed to maximize its reach and impact. The sizzle reel was integrated across multiple channels, including the property website, LinkedIn, and targeted email communications to the Hyatt global sales force. It was also incorporated into the Group Sales team’s email signatures and adapted into shorter formats optimized for digital advertising campaigns.