OBJECTIVE
OBJECTIVE
I wanted to enhance the media offerings for 1027 Da Bomb radio station by designing and producing a dynamic visual feature that elevated and leveraged our influencers, our on-air personality. This initiative provided a visual dimension to our audio content, expanding brand engagement opportunities for our audience and partners. The weekly vlog "What's Up This Weekend" is used to highlight upcoming events or special offers, providing our sales team with a powerful new asset to offer our partner advertisers.
I collaborated closely with the sales team to develop weekly scripts highlighting client events and special offers, maximizing exposure through the charismatic presence of our on-air personality and influencer, Asianna. By integrating event flyers, filming on location, and conducting engaging client interviews, we brought these promotions to life. We also showcased new products and local food establishments, providing a fresh, authentic experience that connected with our audience.
The feature has an average 5,000 weekly views by an average of over 50% non-followers; and 30% average engagement rate. This strategy strengthened client relationships and created compelling content that resonated across our media platforms, enhancing both client visibility and audience engagement. This feature continues to offer increased exposure for clients across multiple platforms, further driving revenue and visibility for our advertising partners.
Executive Producer, Direct of Marketing, PR and Promotions / Pacific Media Group